Grab Your Reader’s Attention With Bullets

With web content, bullets are frequently overlooked by writers. There are many instances when information is better communicated by using bullets:

• When you have several quick points to be made one after the other.
• When you want to give several reasons to justify a single argument.
• I cannot think of another point, but I want to use another bullet.

Bullets give you the opportunity to make your point clearly and concisely.

Avoid The Dreaded Wall Of Text

I think one of the great advantages of bullets on the web is simply that they split up the text. It is an advantage that I believe many overlook.

From readability studies, it is well known that web readers are highly impatient. If they see an article which is one big block of text, it is highly likely that they shan’t read the article at all.

And why would they? They will probably find the information they’re looking for quicker by searching somewhere else.

Bullets offer hope for the reader. They allow the reader to clearly see what you’re saying without wade through a load of fluff.

While there are many things required to effectively grab your readers’ attention, I believe having bullets present is a considerable boost.

Make Your Content Easily Accessible

At the end of the day, people read articles in order to get something from them. This could be entertainment, a specific piece of information, or some perverse form of sexual satisfaction.

Whatever the reader desires, when you use bullets you are helping them to get what they want. You are giving them what they want while asking for less effort on their behalf. That is the key point.

Split Your Article Into Small, Digestible Chunks

People will read far more words when they are split into bullets. Not using bullets is a little bit like a restaurant serving all three courses of a meal at once. When their customers gaze over all the food they are going to eat, they may be put off eating altogether.

Bullets allow you to split your article into digestible chunks. It can turn an article into a rabbit hole that the reader slowly descends further and further down.

If you ask a reader to make a commitment to read your entire article, to take a huge leap, then they shall probably choose not to. But if you ask them to read just one more sentence (and then another sentence, and another) then they shall probably read to the end.